When my girlfriend's dad wanted to show me the DVD of the launch party of an engine his company recently unvieled, I expected a boring speech and (hopefully) some bubbly being smashed.
What I didn't realise is that the engine in question is worth hundreds of millions of dollars, powers an ocean liner and wouldn't fit into the average house. Not only that but the company in question has a flair for the dramatic.
Lazers, syncronised epic music, a countdown to launch sequence, cuts to children's wonderment, even the terminator theme. And a lot of suits. Enjoy.
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